If you are intimidated by social media marketing, you are not alone and you are justified in feeling that way. When there isn’t just one way to do things and when there is so much information — much of it bad and wrong, it’s easy to feel stuck, confused and overwhelmed.
Should you start a blog, should you be on Facebook, should you tweet, should you use video, should you focus on search engine optimization, email list building… etc.? Not just that but how can you learn social media marketing, actively Youtube reseller Panel. manage a campaign and run your business at the same time?
These questions alone are enough to keep some people from even trying to integrate social media into their business. The problem with not engaging social media marketing at all is that you potentially could be missing out on a huge chunk of business. After all, there are over 2 billion people online daily. Some of those people have to be your people.
When I’m presented with the fundamental question of where to start, I often say half-jokingly and half seriously: start at the end. Quentin Tarantino it and start with what you want and where you want to end up.
Before you launch a social media marketing campaign, assess how social media marketing is going to fit into your overall marketing mix. Social media is powerful but it’s not a complete solution. Put all your eggs in the social media basket at your own risk.
Next, set a specific goal for social media. What’s your goal? More sales, higher conversions, greater visibility, expert status, referral partnerships, increased traffic to your website? You need to know before you begin what success looks like for you and it needs to be a smart goal just as any other goal you set should be a smart goal.
Third, do you homework and create a strategy. You need to know how large the potential reach is before you commit time and resources to developing a presence on any one platform. Check each major platform, Facebook, Twitter, LinkedIn, Youtube and don’t leave out some of the minor platforms. How many people are there who could potentially be interested in what you have to offer on that particular network? You need to know the online and offline habits of those people. You need to know who the other players are in that space currently. You need to know what problem your audience most wants solved right now. You need to know how you are going to position yourself. This is your foundation. A solid foundation is everything.
Fourth, set up profiles that attract your audience. Use the information in step 3 to create profiles on the social networks you’ve deemed appropriate and then set up your profiles to attract your audience. Remember, people are already searching for solutions; you want to make it as easy as possible for them to find you, your products and solutions.
Lastly, commit to provide value first before asking for anything in return. Generosity for generosity’s sake is so important to your success. Go givers are rewarded big time in the social space. As you begin to create content ask yourself: is this adding value? You can always check in with your audience to be sure.
Setting a solid foundation and establishing your roadmap will go a long way towards helping you track your progress and make adjustments as you go.
Camara Randolph is a Marketing Technologist and Coach. She founded Cross Channel Market to equip and empower small business owners with the tools they need to compete and win no matter what’s happening in the economy. Download your free report on integrating offline and online marketing for maximum profit by